Move away from the main strip and follow the coastal road round towards Cape Emine, and you’ll come to Irakli Beach.
This is the perfect antidote to the mayhem of the Sunny Beach strip.
There’s little sign of civilisation in the wooded hillsides that rise behind the beach’s golden sands and if you like you can take a walk along the sand beneath the tall bluffs that mark Irakli’s eastern boundary.
On a clear day the sea at Irakli is almost transparent, and the moderate currents will be safe for most swimmers.