Bulgaria will be positioned as a year-round tourist destination, with an emphasis on the cultural tourism.
It’s saving the focus on the winter and summer tourism. The vision was presented by Minister of Tourism Nikolina Angelkova during the meeting of the National Tourism Council.
Discussed was the proposal the country to be divided into 9 regions geographically and with geographical names. While marketing areas will be 8, because the Black Sea will be advertised as one. It is envisaged that the centers of the regions will be Rousse, Veliko Tarnovo, Blagoevgrad, Plovdiv, Bourgas, Varna, Smolyan, Kazanlak, Sofia.
As a target of the state budget allocated more than 5 million Lev.
Since March this year launched a major advertising campaign for Bulgaria on Eurosport, Discovery, Euronews and National Geographic.
